Proton e.MAS 7 Dominates Malaysia’s EV Market, Selling 24 Units Everyday – Here’s All the Details of This Car!
Electric dreams are no longer dreams in Malaysia—they’re a reality. And leading this electrified charge is none other than our national pride, Proton, with its all-new, game-changing electric SUV: the Proton e.MAS 7. With an astonishing 24 units sold daily across the nation, the e.MAS 7 has stormed the EV scene, firmly planting Malaysia on the global electric map.
But what’s behind this explosive success? What makes the Proton e.MAS 7 a must-have electric SUV for Malaysians? Let’s dive deep into the details of this bold new entry from Proton.
Futuristic Meets Functional – Proton e.MAS 7 Features and Technology
Packed with intelligent systems, luxury design cues, and practical Malaysian-minded engineering, the Proton e.MAS 7 is much more than an electric SUV—it’s a lifestyle statement. Here’s a full breakdown of the most exciting features:
| Feature | Details |
| Battery & Range | 70 kWh LFP battery, up to 450 km range (WLTP) |
| Charging Time | 10% to 80% in 30 minutes (DC Fast Charging) |
| Powertrain | Dual-motor AWD setup with 320 PS and 500 Nm torque |
| Top Speed | 180 km/h |
| 0–100 km/h Acceleration | 5.9 seconds |
| Infotainment | 15.6-inch floating screen with Proton OS, Android Auto & Apple CarPlay |
| Driver Assistance | Level 2 ADAS with adaptive cruise, lane keep assist, auto emergency braking |
| Interior Comfort | Panoramic sunroof, ventilated leatherette seats, ambient lighting |
| Smart Features | Proton Link app, OTA updates, facial recognition driver profile |
| Boot Space | 580L (rear) + 100L (front trunk / frunk) |
This high-tech mix of performance, safety, and digital smarts is what has made the e.MAS 7 such a hit on Malaysian roads, whether in the heart of KL or the winding roads of Penang.
Proton e.MAS 7 – More Than Just a Car, A Malaysian Milestone
The Proton e.MAS 7 isn’t just an electric vehicle—it represents a bold new direction for the Malaysian auto industry. As Proton’s first fully electric SUV, it carries the weight of national expectations and exceeds them on nearly every front.
With the government pushing for electrification and tax incentives on EVs, the timing couldn’t be better. The e.MAS 7 is locally assembled, ensuring better pricing and after-sales support for Malaysian consumers. Proton has also invested in a growing network of EV service centers and public charging stations nationwide, boosting buyer confidence.
The reception has been electric—literally. In just its first 60 days of launch, over 1,400 units were sold, making it the fastest-selling EV in Malaysia right now.
Variants & Pricing – Value Packed for Malaysians
The Proton e.MAS 7 comes in three well-equipped variants, each offering impressive tech and range at a competitive price. Proton has smartly positioned this EV to go head-to-head with global players like BYD, Hyundai, and Tesla, but with a pricing structure that speaks to value-conscious Malaysians.
Here are the available variants:
- Proton e.MAS 7 Standard – RM149,900
- Proton e.MAS 7 Premium – RM169,900
- Proton e.MAS 7 Flagship+ AWD – RM189,900
Every variant comes with the same battery pack, but performance and features scale with the trim. The Flagship+ gets you AWD, panoramic sunroof, 360-degree camera, and exclusive interior trim.
Even better, every e.MAS 7 comes with 8 years / 160,000 km battery warranty, and 5 years / unlimited mileage vehicle warranty.
Read: Own a Perodua Myvi in 2025: Special May Offers, Low Interest, and Big Savings!
Affordable for Many – Proton e.MAS 7 EMI, Down Payment & Bank Offers
Proton has partnered with leading banks in Malaysia to make the e.MAS 7 affordable for middle-class buyers. You can own one with as low as RM15,000 down payment, and monthly EMIs that are on par with many ICE SUVs.
| Variant | Down Payment (10%) | Monthly EMI (9 years, 2.5% interest) | Promos & Offers |
| e.MAS 7 Standard | RM14,990 | RM1,470 | Free wallbox charger + 1-year EV insurance |
| e.MAS 7 Premium | RM16,990 | RM1,670 | 2 years free service + EV battery coverage |
| e.MAS 7 Flagship+ AWD | RM18,990 | RM1,850 | Exclusive charging credits + Proton care pack |
Zero down payment offers are available for selected income groups with good credit scores. There are also trade-in bonuses for existing Proton or Perodua car owners.
Frequently Asked Questions
1. How long does the Proton e.MAS 7 take to charge fully?
Using a DC fast charger, the Proton e.MAS 7 can charge from 10% to 80% in just 30 minutes. With an AC home wallbox (7 kW), it takes about 8 hours for a full charge, perfect for overnight top-ups.
2. Is the Proton e.MAS 7 eligible for tax exemptions in Malaysia?
Yes! Being a locally assembled (CKD) EV, it enjoys full import and excise duty exemptions until the end of 2025. This significantly reduces the on-road price, making it one of the most affordable full EVs in Malaysia today.
3. How does the e.MAS 7 compare to the BYD Atto 3 and Hyundai Kona EV?
The Proton e.MAS 7 beats the Atto 3 in price, offers more range and faster acceleration, and includes ADAS as standard. Compared to the Hyundai Kona EV, it offers better tech features and more interior space, especially with the added frunk.
4. Where can I service or maintain my Proton e.MAS 7?
Proton has rolled out EV-certified service centers in every major city, including KL, JB, Penang, and Kota Kinabalu. Regular servicing costs are lower than petrol cars, and Proton offers an EV Service Package that covers the first 5 years.
5. Is the Proton e.MAS 7 safe for families and long drives?
Absolutely. It features six airbags, a five-star ASEAN NCAP rating, and full ADAS safety tech. The 450 km range also makes it ideal for interstate travel, especially with the growing EV charging infrastructure across PLUS highways.
6. Can I control the car using my smartphone?
Yes! The Proton Link app allows you to lock/unlock, pre-cool the cabin, check battery levels, and even schedule charging times—all from your phone. It also provides real-time location tracking for extra peace of mind.
Who Should Buy the Proton e.MAS 7?
If you’re someone who:
- Commutes daily and is tired of fluctuating petrol prices
- Wants a high-tech, environmentally responsible SUV
- Prefers local support and strong after-sales service
- Needs an EV with long range and practicality for families
- Is looking for the most bang-for-your-ringgit in the EV market
Then the Proton e.MAS 7 is your perfect next vehicle. It delivers not only on the promise of electric mobility but does so in a way that fits Malaysian roads, budgets, and lifestyles.
Whether you’re upgrading from a Perodua Myvi, switching from a traditional ICE SUV, or buying your first EV, the e.MAS 7 offers unmatched value, tech, and national pride—all rolled into one stunning package.
Final Thoughts
Proton has cracked the code with the e.MAS 7. It’s modern, affordable, practical, and future-ready—all while flying the Jalur Gemilang high. With 24 units sold daily, the numbers speak louder than any marketing campaign. The future of driving in Malaysia is electric, and it looks like Proton will be leading the way.
Let us know—is the e.MAS 7 your next car?
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